Design is not just what it looks and feels like.
Design is how it works.
As a UX designer, I make sure that the end users interests and the requirements are aligned and translated into an awesome experience.
As a Scrum master, I make sure the team will perform in an optimal way to achieve our goals.
Discover the user, their processes and needs using techniques such as contextual inquiry, mind mapping, focus groups and card sorting. I translate the target group into personas and their user processes into customer journeys.
On the other hand, I help the business to get a clear focus what they want to achieve. I'll getter important knowledge and manage the companies stakeholders by making Design Sprints a part of the design process. I help Product Owners to formulate the product vision board and create the roadmap. After defining the business requirements and user needs I translate these into sketches, hi fidelity prototypes, designs and a style guide. I validate this with users and all stakeholders with short iterations in an agile way. Even after development I never settle and keep improving.
User centerd design is the only proper way to design for me. User behaviour tells us what we need to design great products and services. I see myself as the translator between the user and the product, interface and/or service.
I believe a good atmosphere with reliable and fun colleagues results in the best designs.
I believe that when people are given freedom and are trusted with regard to their work. they will feel more inclined to take ownership and responsibility, and to work harder.
UX design can help your company in many ways.
A match: If you find that specific user need to for fill it, you are creating the right value for the user and business.
Get them happy: If the user can easily do what they came to do, and even get surprised by offering more than necessary they will have an awesome experience and are willing to come back.
Reduce development costs: If you are testing your assumptions in an early stage with prototypes you don’t have to build it yet to know if it will succeed.
Increase conversion: If the user find their way around it will be more effective at selling your products and therefore will increase your sales.
Business focus on customer needs: With the insights from the research you will understand your customers opinions and needs even more. Everyone in the business will be able to make better business decisions that are more in line with your customers needs.
Unfortunately, it is not possible to show all cases on my portfolio. If you are interested in other cases please contact me.
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